5 Reasons Why Sales Teams Might Be Failing When Using LinkedIn
April 2, 2024Over the course of my career, I’ve reviewed thousands of resumes and found there are significant gaps between the content of typical executive resumes and the expectations of hiring managers.
An executive resume is a self-marketing tool designed with the goal of obtaining a job-interview. Best executive resumes are stylish documents full of accomplishments polished for power and impact.
It’s time to reimagine the resume by integrating recruitment and marketing principles. In today’s fiercely competitive arena, your resume should be a bold declaration of your value proposition, leaving no room about your worth.
As an executive, your resume should reflect your extensive experience and notable achievements in your field. It serves as a critical tool to effectively communicate your expertise and success to potential employers. To ensure your resume stands out and secures the interviews you desire, consider the following tips
- Describe your achievements:
An executive resume focused solely on duties and responsibilities won’t progress in the recruitment process. To move forward, executive resumes should emphasize achievements, quantify results, demonstrate leadership abilities, and illustrate how the candidate can contribute to the organization’s success.
Lacking quantifiable metrics or achievements makes it difficult for hiring managers to assess the candidate’s performance and potential value to the organization. Remember that executive roles are typically focused on driving results and making significant contributions to the organization. Resumes that only outline duties and responsibilities do not effectively demonstrate how the candidate has positively impacted their previous employers or contributed to the bottom line.
There are various techniques that you can utilize to describe your accomplishments, such as CAR and STAR. CAR narrates problem-solving stories, while STAR emphasizes individual excellence. Both are effective for executive resumes, offering distinct advantages in showcasing achievements. Choose the format that best highlights your successes.
Think of including specific metrics, such as revenue growth, cost savings, or market share increases to provide concrete evidence of success. Hiring managers are primarily interested in candidates who can address their organization’s specific challenges and goals.
- Craft simple, yet visually appealing layouts:
Gone are the days when the standard for resumes was plain formatting and black-and-white documents. In today’s competitive job market, it’s essential to make your resume stand out from the crowd. By crafting a simple yet visually appealing layout, you can capture the attention of hiring managers and leave a lasting impression.
Modern resumes are more than just a list of experiences and skills—it’s a reflection of your personal brand. Infuse your resume with elements of your branding, such as color schemes, fonts, and design elements, to showcase your unique identity. A visually appealing layout not only makes your resume more engaging to read but also reinforces your professionalism and attention to detail.
Remember, simplicity is key. Avoid cluttering your resume with unnecessary forms, boxes or excessive text. Instead, focus on creating a clean and organized layout that highlights your most important qualifications and achievements. Striking this balance between simplicity and visual appeal will help your resume stand out, making a memorable impact on recruiters and hiring managers
- Customize your resume for your target role:
Your resume and cover letter are your primary tools for making a positive impression on potential employers. The days of using a generic resume and cover letter are long gone. To increase your likelihood of securing an interview, personalization is key. Adapt both documents to each job application, highlighting your most relevant skills and experiences that directly correlate with the position.
With 99% of large organizations utilizing Applicant Tracking Systems (ATS) in their recruitment process, each open role attracts an average of 250 to 400 candidates. However, only 4-6 candidates secure an interview.
75 percent of all resumes are never seen by a real human being. Instead, they are filtered out by ATS without a second glance. This shocking stat is even crazier when you consider that almost all major companies use these systems, too. As these systems filter candidates based on keywords and compatibility, many resumes fall short. So, how do you plan to stand out from the crowd?
So, to pass the first filter of the ATS, you need to use a compatible template. Take in consideration that most ATS do not read forms, columns, boxes, graphics and some symbols, so try using and presenting your information in a clear and concise manner.
Use keywords from the job posting to demonstrate your suitability for the role. A targeted application portrays your genuine interest in the position and significantly boosts your chances of standing out from the crowd.
- Highlight your leadership skills:
There has never been a better time to develop and showcase one’s leadership skills in your executive resume than now, especially since, according to Zippia’s 2023 leadership research, 83% of employers view this skill set as essential across all organizational levels, whether the employee is in a leadership role or not.
In particular, employers prize versatile leadership competencies such as critical thinking, problem solving, initiative, teamwork, and communication. Hiring managers anticipate leaders and managers to be proactive in initiating action and spearheading transformative change. They are viewed as visionaries capable of inspiring entire teams, stakeholders, and departments across all levels of the organization toward a shared objective. Therefore, it’s crucial to vividly showcase your transferable experiences through the use of powerful, impactful language that vividly portrays you as an emerging leader. Avoid clichéd phrases or buzzwords in both summary and work experience sections with a powerful verb commonly associated with leadership skills
- Craft a Compelling Introduction:
The top half of the first page of your resume is the place where you make your initial impression on the hiring manager or recruiter. This is where they focus most of their attention, making it prime real estate for showcasing your most relevant skills, experiences, and achievements.
Your resume’s professional summary, is a paragraph that is strategically placed at the top of the first page of your resume. Since it is the first section the recruiter or hiring manager will lay their eyes on, it is essential to make it as concise and impactful as possible. This is where you should should use some of the keywords and phrases you have found in the job description, and also highlight your tangible experiences.
Besides the summary, use the rest of the space to highlight your main career contributions, executive strengths, and demonstrate why you’re the perfect fit for the job. So, it is essential to make it as concise and impactful as possible.
Through following these five steps, you will sell yourself effectively to secure opportunities to progress up the ladder within leadership roles. And in the meantime, remember to maximize every opportunity to showcase and polish your leadership skills so you have more stories to pull from in your resume and in interviews.
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